Let's Hear from the Experts...(Part 2)
How Lobbying Organizations Effectively Use NetWorking

By Matthew Best, Political Editor          Matthew's Bio

Last month we began a conversation with NFIB Regulatory Policy Manager Andrew Langer.  Mr. Langer provides some great insight into the importance of political networking.

Let’s pick up where we left off.

Question: What trends do you see occurring in political networking?

I see greater scrutiny for the relationships between advocates and policymakers in light of recent scandals.  This will mean, in the end, two unfortunate outcomes:  a greater entrenchment of people within the corridors of power as people spend more time building their relationships within (and thus reducing opportunities for junior people to move in and up); the second outcome will be a near-monopoly on the pre-existing relationships between those making policy and those doing the advocating.

Question:  Any advice you'd like to share on effective techniques for building a network of people who share similar interests?

Maintaining contact with people is key – personally, I suggest regular lunches with groups of people.  I go to lunch with several different groups of people – some on a weekly, some on a monthly basis.  These need not be expensive places – one of my most successful networking events is a monthly lunch at one of DC’s least expensive and best-established short-order restaurants.

And I can’t over-emphasize being genuine.  Look at these relationships from the start as building long-term friendships.  People will pick up on it immediately if you’re simply trying to put a number in your contact book.  You’re trying to build trust – that takes time and that takes honesty.

Question:  From the lobbying perspective, what's the relationship between spending time building a relationship with an elected official and the policy results that the NFIB is looking to achieve?

Actually, it’s more important to build the relationships with the staff – either of an elected official or at an agency itself.  The staff will be briefing the member, and then it’s up to the member to vote (or make the policy decision).  Having a good, cordial, effective relationship with that staff member goes light-years towards being successful in the policy arena.

Of course, having a relationship with the elected official or senior agency principal can’t hurt, but those can take a long time to develop.

There are two points Mr. Langer made that I’d like to emphasize.  Firstly, be genuine.  Since networking is all about building relationships, being genuine is vitally important – especially in politics, because people can see through “fakeness” pretty quickly.  Secondly, so much of politics is about who you know, or rather, who knows you.  Make sure you know the right people who can make decisions and can influence the decision makers.  Those are the key people to network with.
 


Contact Matthew Best at MatthewB@TheNationalNetWorker.com or Post a Comment on TNNW Blog.

 


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