Lori Richardson

Northwest Bureau Chief (WA, OR, ID, MT, WY, AK)

Lori Richardson is the Chief Sales Effectiveness Officer of Score More Sales, a Seattle-based organization that helps B2B companies solve sales team issues and increase profits internationally. Ms. Richardson is a master connector, helping bring people together for amazing for-profit as well as non-profit partnerships. She writes for a number of business magazines and newspapers, and is the Sales Advisor at www.AllBusiness.com.

After 24+ years in B2B and B2C sales, sales management, and in running a corporate university, Ms. Richardson has worked with Fortune 500 companies, SMB organizations, and launched two of her own businesses. Clients have included Hewlett-Packard, Thomson, Microsoft, W.L. Gore, and many smaller organizations.

Markets served are technology, manufacturing, distribution, and financial services primarily; helping company leaders solve sales gap issues with sales teams that have 10-500 employees. Services include initial gap analysis consulting, setting benchmarks and goals, “hands-on” work with actionable results, remote and in-person training & coaching, and keynotes.

To give back to the non-profit community, Ms. Richardson became a fundraising auctioneer in 2004 and helps non-profit business and educational organizations, along with children’s charities raise money through live auction events.

She can be contacted at (206) 972-0265 or at lori@scoremoresales.com